236% Facebook Ads Case Study on a $27 Product

My $27 product generated a 236% ROI!

In this video, I explain the whole process in detail. No secrets. Step by Step. All the numbers.

First though, a little background information. In December, I already had my $27 FB Ads Course offer, but I wasn't promoting it and wasn't running ads to it. My goal was to test a SLO funnel strategy with this product so that I could recommend it to my clients.

A SLO funnel is used to generate free leads and high-quality traffic. With a SLO funnel, you won't make much money from the starting offer, but there are still a lot of opportunities to make money through upsells.

When I began this funnel, I had 3 main products: a $27 FB Ads Course, a $37 bump offer, and a $97 course. After running the ads in December 2020, I changed the $97 course into a $197 intensive call. I figured that if I can get someone to pay for a call, maybe I can upsell them into my mastermind or into buying 1:1 services with my ad agency.

After creating that funnel, I came across a blog post by Julie Stoian. In this post, she recommends pushing $1,000 within 3 days of setting up your SLO funnel to get all the stats you need quickly. Through this SLO funnel test, you can test the offer, funnel, emails, sales page, copy, and graphics in a short period of time.

Now, let's get to the numbers. In December 2020, I made $1,924 in cash from this funnel. Over time, I have made $4,682 total value and have only spent $1,393 in ad spend, which is a 236% ROI!

This funnel is demonstrated step-by-step in my video with the strategy behind it so that you can create your own.

I also ran this funnel for a client after my test was completed and she made a $6,348 profit within a short period of time. While she was not seeing a lot of results in the beginning, it only took one high-paying client to make this kind of profit. That's why this funnel is all about upselling. This funnel is the first impression you give your prospect. Once they see that you offer value to them, they will buy from you. It is all about upselling to the next level.

Have you seen these types of funnels before? Do you like them?